NOTES ON STEVEN BLEICHER'S CONTEMPORARY COLOR: THEORY & USE CHAPTER 11
With newly developed water- mixable oil paint, for painters, turpentine is no longer required. Award-winning and Gold certified Green America business like Natural Earth Paint, uses natural earth and mineral pigments and organic ingredients to make completely safe, sustainable, beautiful art supplies for children and fine artists. Earth pigments are clay and minerals prevalent in native soils all over the world. naturalearthpaint.com/
And eco-friendly paints such as Colourcraft acrylics are safer than traditional acrylics www.colourcraftltd.com/eco-acrylic-paint
Green art is environmentally neutral and does not have a negative impact on the planet. Since the 1960’s German artist Nils-Udo has been one of the most prolific Environmental artists. This enormous Clemson Clay Nest was built in Clemson University’s botanical gardens. Built with the help of students and volunteers, using bamboo for the interior of the nest and pine for the exterior. It used 80-tons of locally sourced pine logs. The piece stood for two years before its logs were turned into mulch to fill in the hole.
www.theartstory.org/movement/environmen…
The green business definition describes a company that does not make any negative impact on the environment, economy, or community. These types of businesses are forward-thinking when it comes to human rights, environmental concerns, and related issues. Green businesses use environmentally sustainable resources and uphold socially responsible policies. Many organizations offer certification for green business standards and sustainability measures. Some of the most common requirements of these certification programs include:
-Taking steps to prevent pollution and reduce waste
-Safely managing hazardous materials and chemicals
-Providing consumer and employee education programs about sustainability
-Conserving natural resources complying with environmental laws www.upcounsel.com/green-business-defini…
While BP and other big polluters have taken some steps towards sustainable energy production, their green logo suggests they are an eco-friendly corporation, which is not the case. They selected the floral motif and analogous color scheme of yellow, yellow-green, and green to portray themselves as an environmentally conscious energy. Is this a misleading marketing scheme? www.green-e.org/certified-resources
The future of “fast” food is sustainable may seem like an oxymoron, but a McDonald’s franchise in Bethesda, Maryland became the chain’s first location to receive Level One certification from the Green Restaurant Association. GRA certification differs from others in that it incorporates all aspects of a restaurant’s business. This is different from something like LEED certification, for example, which applies only to buildings and construction. GRA incorporates LEED requirements, but also focuses on operations and interiors. Unseen to the naked eye are the recycled materials that have been used in the "green" McDonalds furniture. table.skift.com/2017/12/18/mcdonalds-fi…
Green architecture is the philosophy of architecture that advocates sustainable energy sources, the conservation of energy, the reuse and safety of building materials, and the siting of a building with consideration of its impact on the environment. In the early 21st century the building of shelter (in all its forms) consumed more than half of the world’s resources—translating into 16 percent of the Earth’s freshwater resources, 30–40 percent of all energy supplies, and 50 percent by weight of all the raw materials withdrawn from Earth’s surface. Architecture was also responsible for 40–50 percent of waste deposits in landfills and 20–30 percent of greenhouse gas emissions. www.britannica.com/art/green-architectu…
LASER, an anacronym for "Light Amplification by Stimulated Emission of Radiation", is generally a collimated beam of coherent (all the waves moving in lockstep) electromagnetic energy with a very pure 'color' or narrow bandwidth...in the visible range from about 400-700nm. There are lasers with wavelengths in the infrared, masers that emit coherent microwaves, and even x-ray lasers. As for visible lasers, there are several types that emit in a variety of colors.
Semiconductor or diode lasers are the type we are most familiar with. These include red laser pointers at about 650nm. Lasers near this color are also used in all computer and music CD players. Diode lasers are now available in discrete colors from the infrared to blue and into the near ultraviolet.
Many are familiar with the orange HeNe gas laser at 632.8nm. HeNe laser also come in a green variety at 543.5nm. Gas laser colors also span the entire visible range at discrete wavelengths.
Dye lasers use an organic die in liquid solution as their lasing medium. Dye lasers have a unique ability to be tuned over a broad range of colors. In fact, by the appropriate selection of dye, any possible color in the rainbow can be produced. This web page, exciton.com/laserwavechart.htm shows a comprehensive chart of wavelengths produced by various dyes.
-Scott Wilber, President, ComScire- Quantum World Corporation
www.physlink.com/education/askexperts/a…
The Internet is the great “democratizer” of art because it’s “free” for anyone with access to enjoy. You no longer must go to a museum to see art; you can see if on any desktop, laptop, tablet, or phone screen. Specifically for art designed for the internet, in his TNW news article Web design color theory: how to create the right emotions with color in web design…, Jerry Cao writes, "We can break down color theory into three parts with regards to web UI design:
a. Contrast — Every shade of color has a set opposite — an “arch-nemesis” whose contrast is far greater than any other color. You can use the color wheel below to find each specific color’s opposite. Simply locate the color on the opposite end of the circle.
b. Complementation — Colors aren’t always at odds with each other: complementary colors accent each other and bring out their best, the opposite of contrast. These are the colors opposite each other on the color wheel, for example, purple’s complement is green.
c. Vibrancy — Each color evokes specific moods: the brighter warm colors (red, orange, yellow) tend to energize a user and make them more alert, while darker cool shades (green, blue, purple) tend to be more relaxing and tranquil. CNN uses a red banner in their top navigation to heighten alertness, a color decision that suits the site’s breaking news content." thenextweb.com/news/how-to-create-the-r…
The COLORCUBE is a three-dimensional model by which one can understand and teach digital color theory. This elegant representation of color bridges the gap between additive and subtractive systems of color, and defines the method by which colors are stored, manipulated, and reproduced using computer technology. www.colorcube.com/articles/basics/basic…
